How To Calculate Engagement On Tiktok

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Understanding how to calculate engagement on TikTok is crucial for measuring the success of your content. Engagement typically includes likes, comments, shares, and views. Start by adding the total number of likes, comments, and shares your video receives. Then, divide this number by the total number of views and multiply by 100 to get the engagement rate percentage. This metric helps you see how well your audience is interacting with your content. Monitoring engagement rates can provide insights into what works well and guide your future content strategy for better results on the platform.

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