View Top Trending TikTok Songs
Understanding how to calculate the engagement rate on TikTok is essential for evaluating the performance of your content. The engagement rate is a key metric that includes likes, comments, shares, and views. To calculate it, you first add up all these forms of engagement on a particular video. Then, you divide this total by the number of followers you have, and multiply by 100 to get a percentage. This percentage tells you how much your audience is interacting with your content. Knowing your engagement rate can help you improve your future posts and better connect with your followers.
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Engagement
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