A good engagement rate on TikTok typically falls between 5% to 10%, though this can vary based on factors like niche, audience size, and content quality. This rate measures how actively users interact with a creator's content through likes, comments, shares, and views. Higher engagement rates often indicate a strong connection with the audience and can lead to increased visibility on the platform. For smaller accounts, engagement rates can be higher due to a more targeted and loyal follower base. Consistently producing creative, authentic, and engaging content is key to maintaining and improving engagement rates on TikTok.